From Boring to Bold: Reinventing Your Law Firm’s Careers Page with Law Firm Recruitment Video
- Justin Mashuta
- Mar 26
- 3 min read
Updated: Apr 7
Why the best talent chooses firms that show — not just tell — who they are.
Let’s face it: most law firm career pages are the digital equivalent of a beige waiting room.
Long paragraphs. Cliché promises. Stock photos of handshakes and courtrooms.
But today’s legal talent — especially Gen Z and millennial attorneys — aren’t swayed by vague claims of “work-life balance” and “growth opportunities.” They want proof. They want story. And they want connection — which starts with a great law firm recruitment video.
🎥 Enter video.
📉 The Problem: Your Careers Page Might Be Costing You Great Hires
According to a Glassdoor study, 75% of job seekers consider an employer’s brand before even applying. And in competitive legal markets, top candidates are doing their homework.
If your careers page is just a wall of text, you're not telling the real story of your firm — and that silence is pushing great people away.
💡 The Shift: From Stiff to Story-Driven
Smart firms are using video to humanize their teams, showcase their culture, and communicate real values. Not the “Our Values” section no one reads — the ones you live by.
Here are a few real-world examples:
🎯 MORSE: Speak to What People Really Care About
Joe from MORSE discusses the firm’s parental leave policy, a top decision-making factor for many candidates — especially parents and future parents. ▶️ Watch the clip
"Yes — parental leave is absolutely one of the top benefits candidates want clarity on when evaluating job offers.”– Society for Human Resource Management (SHRM)
Dan speaks to partner trajectory — a crucial concern for mid-career talent wondering, “What’s next?” ▶️ Watch Dan
Liz highlights tools and growth support, turning the abstract idea of “professional development” into something real. ▶️ Watch Liz
🌱 JGL: Make Culture Tangible
JGL takes it even further — their recruitment video showcases a mosaic of real voices, from associates to partners, sharing what makes the firm different.
✅ Mentorship. ✅ Diversity. ✅ Flexibility. ✅ Work-life blend. ✅ Opportunities to grow — fast.
💬 “You're not just a number. You don't get lost in the shuffle.” 💬 “We support each other through life’s challenges.” 💬 “Young lawyers aren’t thrown into the deep end — we swim together.”
This isn’t lip service. It’s real attorneys, in their real voices, showing what life is like inside the firm.
📊 Data Backs This Up
Video job posts get 34% more applications than text-only listings. (CareerBuilder)
59% of job seekers prefer video over text when learning about a company. (Talent Board)
Employer brand videos improve retention and time-to-productivity by setting clearer expectations.
🧠 It’s Not About Telling Your Story — It’s About Showing Theirs
At Shuta Productions, we don’t create recruitment videos that brag. We create videos that invite.
Because a great careers page shouldn’t just say “we’re a good place to work. ”It should make the viewer think: “I can see myself there.”
We focus on helping your future hires see their own potential through the voices of people already thriving at your firm — people who talk about mentorship, flexibility, partnership track, and what it’s actually like to walk in the door every day.
Your job isn’t to play the hero — it’s to show you’re the kind of place that helps great people become even better lawyers, leaders, and human beings.
🎥 Video is the clearest, most human way to say: “You belong here. And here’s why.”
🎬 Let’s Reinvent Your Careers Page with a Law Firm Recruitment Video
✅ Put a face to your name. ✅ Show — don’t tell — what sets you apart. ✅ Make your firm feel like home before day one.
Because top candidates aren't just looking for a job — they're looking for a place where they’ll be seen, supported, and successful.
👉 Ready to attract the right people — not just more people?
Let’s create a recruitment video that shows top talent exactly why your firm is where they belong.
