♻️ How Law Firms Can Repurpose Video for 5x the Exposure
- Justin Mashuta
- Apr 24
- 2 min read
One shoot. Endless value. Stretch your investment across platforms.
You’ve invested in a beautifully crafted law firm video — now what?
Most firms upload it to their homepage or YouTube... and stop there.
But that one video can work a lot harder for you. With a strategic repurposing plan, you can get 5x the exposure — without filming anything new.
Let’s break it down.
🌐 1. Website Integration
More than just homepage eye candy.
Embed bio videos on attorney profile pages
Add practice area videos to service landing pages
Use client testimonials on case studies or results pages
🎯 Think of each page as a mini trust-building funnel.
📱 2. Social Media Snippets
Turn one long-form video into weeks of social content.
Trim interviews into 15–60 second highlight clips
Pull quote cards and combine with short video loops
Use behind-the-scenes b-roll for Reels or LinkedIn posts
🎯 People scroll fast — give them bite-sized proof of what makes you different.
📩 3. Email Campaigns
Your email list is a goldmine — and video increases open rates.
Include a short video or thumbnail with a “Watch Now” CTA
Use attorney intros in nurture sequences for prospective clients
Drop client testimonials in re-engagement campaigns
🎯 Emails with video links see up to 300% more click-throughs. (Campaign Monitor)
🏢 4. Internal Communications
Video builds culture inside, too.
Use snippets for onboarding new team members
Share attorney highlights in firm newsletters
Reinforce culture and values in internal updates
🎯 What you broadcast internally becomes what people live externally.
💼 5. Proposals & Pitches
Make your RFP response or pitch deck unforgettable.
Drop a quick attorney intro or firm overview in a proposal PDF
Link to relevant client testimonials based on practice area
Show, don’t just say, what makes your firm trustworthy
🎯 Decision-makers remember stories — not bullet points.
🔁 Final Thought: Repurpose Law Firm Video Like a Pro
Creating the video is just the beginning. The real ROI comes when you repurpose law firm video across your entire communication ecosystem.
From one shoot, you can reach:
🌐 New clients
🧑💼 New hires
💬 Current clients
💡 Prospects in your pipeline
📈 Decision-makers at key firms or institutions
📞 Let’s Make Your Content Go Further
If you've already filmed — or are thinking about filming — we can help you map out a repurposing strategy from the start.
👉 Don’t just create video. Leverage it. Multiply it. Maximize it Let’s talk.
