Overview
We have partnered with Fairview for the past four years. For 2022 we helped them design a video that aired during their annual gala event. Our goal was to invite the donors into a story, a story that the donors are the hero of.
We are honored to the Fairview team for trusting us and for the amazing opportunity to tell such captivating stories.
Down-to-Earth Filmmaking
Fairview decided to feature key staff and residents to showcase how they go above and beyond for their clients and residents. We went with a standard documentary style interview setup. We pulled inspiration from our previous Fairview videos. We utilized b-roll that we've captured throughout the years as well as filming new b-roll for this video and for their overall library.
The Result:
Fairview showed the film at its 2022 gala, introducing donors to the residents and staff at the center of its work.
Technical Note
We used two GH5s cameras with Sirui anamorphic lenses to help lend to the cinematic feel. We recorded in ProRes 422 HQ for size concerns and keeping color detail.
Crew
- Director: Kyle Kutcha
- Director of Photography: Justin Mashuta
- Editor: Justin Mashuta
- Writer: Michele DeLima
Let’s figure out what your video needs to do.
Tell me who you need to reach and what you want them to do next. We’ll talk through what to film and where to use it.
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